Geography
Scandinavia is part of Europe, and is usually referred to as northern Europe.Geographically, there are 3 Scandinavian countries (Denmark, Sweden, and Norway). Culturally, there are 6 Scandinavian countries Denmark, Sweden, Norway, Iceland, Finland and The Faroe Islands.These countries faces harsh winter condition as there nearer to Atlantic region and have longer Days in summer and shorter daylight in winters.
Since Scandinavian countries have longer winters which means people have more need of winter footwear compare to summers.
There is huge market of winter footwear which keep
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feet warm
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Durable have to walk in snow
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Easy to care
INSIGHT
Total population of Scandinavian countries is 32 million maximum population lie in 20-40 age group and 70 above.
Demography
These are the groups who commute daily compare to other age group for the work.
Adolescent
TARGET AUDIENCE
Working Professionals
Requirement of functionality bases footwear
USER NEED
Rain is most common in Scandinavian countries through out the year as most part of the countries are surrounded by sea.
It takes a certain kind of footwear with qualities to facilitate the voyage and provide comfort to experience these natural attractions.
Topography
Design of footwear should have the elements which gives the feeling of coziness and comfort.
PREFERENCE
Scandinavian design principle emphasises the philosophy of hygge, which entails creating a cozy, balanced feeling in a space. It is a quality of coziness and comfort .
Design Philosophy
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Choose a Neutral color
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"Less is More " approach
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Make it functional
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Keep it simple
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Use natural material
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Clean Lines
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Decluttered Space
7 PRINCIPLES
Scandinavian design is characterised by a minimal, clean approach that seeks to combine functionality with beauty. It is the epitome of simplicity with an emphasis on functionality and beauty .
To strike a balance between functionality, modernism, and comfort, Scandinavian design embraces a variety of principles and characteristics.
Design Principles
Footwear design should support biking culture as it important part of people's daily commute.
PREFERENCE
Scandinavian countries are famous for its Biking culture in the world . Maximum population of these countries commute daily via Bike to their work .
In order to cater the mass , the footwear design should be something that facilitate the biking culture
Daily Commutation
To introduce a line of footwear that caters to men, women, and children. a one-stop shop for all of your needs
INSIGHT
Few Scandinavian brands focus on both genders, with the majority concentrating on just one.
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DEMARK
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Mads Norgaard - quality with affortability
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Ganni - Party occasion footwear focuses on women only
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Raccamore
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Yvonne kore
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Ecco
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DUCKEEET
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TIGER SWEDEN
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MAKIA
Footwear Brands
The project aims to design a website for a footwear manufacturing company targeting the Scandinavian market, with a strong focus on user experience (UX) design. The goal is to create a user-centered design that provides the target audience an enjoyable and seamless user experience while incorporating Scandinavian aesthetics and design principles.
About
Prototype
Ideate
Analysis
Secondary
Research
Understanding
brief
Process
The company is a footwear manufacturer targeting the Scandinavian countries. They produce high-quality and stylish footwear for various age groups. The company aims to expand its business in the Scandinavian market and wants to create a website to showcase its products and reach a wider audience.
Project Narrative
Secondary Research
Footwear . Website . Design
Designing a seamless user experience (UX) and interface (UI) of a footwear website for a Scandinavian market integrating minimalist design, and intuitive navigationfor better experience.
User Needs
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Footwear that provide warmth in winter
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Footwear that durable
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Footwear that are easy to maintain
01
Preferences
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functionality bases footwear
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Quality preferred over design
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Blend with our culture
02
PainPoints
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Lack of footwear brand catering to all gender.
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Lack of functionality based footwear brands
03
Design
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Simple and comfortable
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follow Scandinavian style
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Facilitate and support the daily commute
04
Opportunity
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
05
Analysis
Ideate
User Journey
Wireframes
Homepage
Category Page
Product Detail page
User Persona
Design
Features
The following features are designed to give best user experience of purchasing or browsing footwear online . To make the user experience smooth and easily Scandinavian style has been used to give the minimalist , clean and simple to use experience .
Region Switcher
Given that Scandinavian nations have various dialets, region switcher options allow for free online browsing and the avoid of linguistic barriers.
Functionality bases footwear category
Given that Scandinavian nations have various dialets, region switcher options allow for free online browsing and the avoid of linguistic barriers.
Quick Add
Allow user to fasten the process of purchasing an item
Wishlist
To allows users to create their personalised collections of products they want to buy and save them for future reference.
Minimalist Product menu
Designed horizontal shoe menu instead of filter to make it more simple and easier to choose and change the shoe type via one click .
Personalised your way
Provide grid view options for user to make their own grid as the way they want .
Horizontal Carousal
Designed horizontal carousal to give user option explore multiple shoes in just a one click
CHECK-IN STORE
Gives the user the opportunity to visit the store and check out the product to eliminate any purchase uncertainty.
Additionally, if a customer wants a same-day delivery, they can check the item's availability at the store and purchase it right away.
Vertical Carousel
A fixed vertical carousel that travels up and down as the user scrolls gives the user the opportunity to concentrate on the product.
Varun lives in Norway and want to buy shoes online that keep warm during winter season . His shoe size is UK5 and looking for black colour shoes.
User Flow
Prototype
Varun lives in Norway and want to buy shoes online that keep warm during winter season . His shoe size is UK5 and looking for black colour shoes.
Select the Norway region to continue purchase
Select size UK5 by clicking on it
Scroll through the home page
Click on the shop button on warmth cozy shoes
Scroll upward to see the different perspective of shoe
1. Click on size guide
2. After understanding size chart ,click on the close button on right top corner to go back
Check the delivery duration
Hit add button to add shoe in the cart
