Understanding the video conferencing behaviors exhibited on the platform that led to the pioneer of the video conference losing its identity, and redesigning features that will help Skype shine again.
The aim of the project is to identify and study the social behaviors present, in and around the virtual platform of the skype and address the deviant behaviors through proposed UI/UX interventions.
The project focuses on designing research tools to discover misalignment of the platform and revamping the platform by leveraging psychological and behaviour aspects of design by incorporating UX heuristic study of application.
Skype Platform Reimagined-
A Redesign Project for better user experience
Project Type
Timeline
Mentors
UX Design Project
4 weeks
S.Guruprasad & Ashutosh kar
Design Process
Understanding the platform
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About skype
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The Intent of the platform
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Market share
Identifying type of behaviours exhibit on platform
User experience of Skype
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Insta Poll
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In-person Interview
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Survey
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Netnography
Usability experience of platform
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Auto-Netnography
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Heuristic analysis
User video conferencing behaviour
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Recorded video analysis
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Why analysis method
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User persona
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User Journey map
Key Insights
Uncovering misalignments & deviant activities on platform
Validation of insights
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Picture Association
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Usability activity
Intent Dilution identification
Identified behaviours
Designing solution to realign
toward meet the core intent.
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Designed Direction development
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Information architecture
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Design system
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Wireframe
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HI-FI Screens
PHASE 2 | Primary Research
PHASE 1 | Secondary Research
PHASE 3 | Analysis & Synthesis
PHASE 4 | Ideation
Design Process
About Skype
Intent of Skype
Market share
Insta Poll
In-person Interview
Netnography
Survey
Auto-Netnography
Heuristic analysis
Recorded video analysis
User persona
Key Insight
User Journey map
Identifying type of behaviours exhibit on platform
User experience of Skype
Usability experience of platform
User video conferencing behaviour
Understanding the platform
Intent Dilution identification
Picture Association
Usability Activity
Validation of insights
Uncovering misalignments & deviant activities on platform
Key Insight
Designed Direction development
Information architecture
HI-FI Screens
Wireframe
design system
Prototype
Designing solution to realign toward meet the core intent
Secondary Research
Primary
Research
Analysis & Synthesis
Ideation
About Skype
PHASE 1
Skype is a telecommunication platform founded in 2003 by Niklas Zennström and Janus Friis with an initial idea of making voice call over IP service basically voice calls from PC to PC. In 2005 company launched video calling feature on their platform which revolutionised the whole communication industry .
Offers
free video | voice one-to-one and group calls | Instant messaging and shares